Your marketing is more than your website

Client: "We just launched our new web site, last month, but we haven't seen any new business from it."

Us:  "Was that one of your goals? And, what have you done to promote your web site?"

A web site can be so many different things, depending on the business it represents.

Some businesses make all their money online, like Amazon.  Other businesses use the web as an educational tool for clients and prospects.

Let's look at an estate planning attorney, for example.  It's highly unlikely that such a law firm would sell products or services online.  It's also unlikely prospects would expect to conduct their business with the firm over the Internet.

So, should an estate planning attorney even have a web site? Absolutely.  A well-designed web site with useful content can be used to:

• Educate prospects
• Establish expertise
• Build a reputation
• Provide information and links for the media
• Post maps and contact information
• Generate referrals

Another common mistake we see with small businesses is the belief that "If we build it, they will come."

It's important to recognize that putting a web site online is just the beginning of the process.

To really make your web site work for you, be sure to:

• Define business-appropriate goals for your web site
• Keep your content fresh with frequent updates
• Make sure your web site is search engine friendly
• Use your offline marketing to drive traffic to your web site
• Monitor your visitor stats
• Have a process in place for consistent evaluations and adjustments to improve your web site's ability to meet your business goals.

It takes time, energy and attention to make your web site work for you.

If you don't have the time or resource to make that happen, contact FatCat Strategies, we can help.

Remember, your marketing is more than your web site...it's about the big picture.