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Logo Design & Brand Development - Sample Fees
The number one question we get is, "How much will it cost?"
As always, the answer depends on your specific project and needs. But, if you're looking for a ballpark price, here goes.....
Generally, FatCat Strategies' logo design process includes:
- Design of 5-10 concepts or computer sketches
- Revisions and modifications to the "winning" logo concept
- Electronic files for final logo delivered on CD. New logo will be delivered in color and black and white. CD will contain and all major file formats (so you can use logo on invoices, signs, trucks / vans, etc.)
| Work Stage | Description | Est. Hrs |
| Proj. Mgmt. | meetings, and correspondence over 2 or 3 week period | 5 hrs |
| Creative Brief | written definition of your needs, your market, and your expectations / preferences | 2 hrs |
| Initial Concept Designs | 5-10 sketches or computer generated mock-ups of ideas, shapes & colors | 7 hrs |
| Revisions & Color Selection | revisions to your favorite designs | 2 hrs |
| Final Revisions | final tweaks to style, fonts, etc. | 1 hr |
| File Output and Style Guideline | outputting files, preparing brand book & documentation | 1.5 hrs |
That's a total of 18.5 hrs spread over a few weeks. At our standard $75/hr rate, a typical project like this may cost $1,350.00.
Your input plays a big role in your final bill. If you're looking for ways to control costs, read "How can you help control costs" on our fee overview page.
Need lots of help on lots of stuff?
You can save money and take advantage of our discounted hourly rates with our flat-monthly fee pricing structure.



