Case Study: Growing an Established Company
The Client
Pool Professionals serves clients in the areas surrounding Raleigh, Durham, Greensboro, and Charlotte with a full range of commercial and residential pool services. The company’s services include:
- residential & commercial pool design and construction
- pool management
- pool repair services
- commercial pool staffing
- lifeguard training & certification
- CPO training & certification
The Situation
In 2008, Pool Professionals was an established and growing company. It had been in business for more than 15 years and was the largest pool staffing and management company in the Triangle.
But, the company lacked any internal staff that was solely dedicated to marketing. In addition, Pool Professionals was about to expand into Greensboro and launch a new residential division.
Pool Professionals was looking for a marketing partner that could quickly respond to the changing demands of a growing organization. But, they wanted predictable costs that were part of their operational budget — not unknown fees that varied wildly from project to project.
Outcome
For almost 4 years, FatCat Strategies has served as Pool Professionals marketing partner.
Week after week we’ve been there to provide marketing support for wide range of growth initiatives including:
- the launch and promotion of a new subsidiary, AquaVentures Swim Academy
- the expansion of commercial pool services into Greensboro and Charlotte
- the addition of a new Residential Services Division
Our Work Includes...
- Web design & maintenance
- Public relations
- Trade show planning
- Trade show display design
- Display advertising
- Radio advertising
- Recruiting support
- Project management
- Email marketing
- Client appreciation projects
- Sales Literature design & development
- Direct mail
- Promotional products