Last year, I wrote about What to Expect When Your Kid Becomes a Meme. But I had no idea a far back “meme” history goes. Did you know meme is short for the Greek word mimeme, meaning “imitated thing?” And that a photographer named Harry Frees started taking pictures of his cats, adding captions and [...]
Today, Ragan.com released a blog post with a pretty terrifying name for professionals in our industry: “Marketing Agencies will disappear in 10 years, study says.” Naturally, we were interested, concerned even. After reading the article, however, we realized that the information presented in the study doesn’t destroy us, it reinforces the way we do business. [...]
This morning, I was reading this Skadeedle article about the 5 things you should know when starting a blog. (PS – we highly recommend you start a blog. It’s not as hard as you think.) In the Skadeedle article, the first step they list is to pick your platform. There are tons of blog platforms [...]
Last year, I wrote a post about the 10 Most Over Used “buzzwords” on LinkedIn Profiles. Apparently no one read it, because “creative” topped the list again this year: Creative Organizational Effective Motivated Extensive Experience Track Record Innovative Responsible Analytical Problem Solving This is why people hate updating their LinkedIn profile, or updating their resume. [...]
The end of the year is approaching which means we are headed towards a new year and new social media marketing trends. What are these trends and how will they impact your business? We know social media marketing has become more common over the past several years and it looks as if this trend will [...]
So if you watch any TV (online or otherwise) you are bound to have seen the Bing vs. Google Commercials. These commercials have brought up a TON of questions from the public, and especially the blogging community. After all, Google is a powerhouse when it comes to web search, and has become ingrained in my daily internet [...]
Many businesses operating in today’s uncertain economic environment are wrestling with the same questions: “What will my business look like in the future? Who will my customers be? How can I roll with the changes and keep my business afloat?” These questions can make business owners worry about the state of their business, and fearful [...]
Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people came together to Shop Small® in their communities on Small Business Saturday®. Small Business Saturday® started in 2010 and is spearheaded by American Express. Their website gives you tips and a great packet [...]
It has become increasingly common for small businesses to use social media as a means of getting their name out to the public. Twitter, Facebook, and LinkedIn are among the social media outlets most commonly used. With millions of people using social media how do you know which businesses to follow or like? Quality or Quantity? [...]
Small businesses are always on the lookout for more effective marketing techniques to keep them ahead of their competitors. On the surface, Groupon’s sales pitch sounds great: no payment up front, the development team will even create and manage the offer for them, all they have to do is say “yes” and let customers start flowing [...]