Tips for Creating Effective Promotional Materials

Creating effective promotional pieces takes creativity, practice and a little know-how. Put your marketing materials to work for you by following a few simple rules.

1. Create an “idea library”
   • When you see promotional materials that catch your eye, save them for reference.
   • Figure out why you prefer some pieces to others and repeat these positive characteristics in your materials.
2. Use design elements consistently
   • Your readers should be able to identify where the piece is from, even if your company name is not on it.
   • Stick to a few consistent design elements—logo, typefaces, graphics and colors—on all your materials.
3. Focus on the reader
   • Put yourself in their position and ask “Why should I care?”
   • Give readers practical information they can use.
4. Use white space effectively
   • White space is the empty space in your promotional piece. It is your friend.
   • Too much information — jammed into every available space — will confuse and overwhelm your readers.
5. With Design… less is often more
   • If your materials are too busy, your readers will struggle to find your message.
   • A simple, clean, organized layout makes your materials look professional and have more impact.
6. Give people a reason to respond
   • Coupons, special offers, promotional pricing… experiment with different offers to see what your target market responds to.

Need Help Creating Powerful Promotions?

Call FatCat Strategies, we love this stuff.

 $1,475.00 Package includes:

• design services (2 original concepts, 2 rounds of revisions, 2 consultation meetings)
• design concepts within 10 business days
• commercial printing for 2,500 full-color, 8.5 x 11, tri-fold brochures

* The small print...

• Package price based on 8.5 x 11 2-sided, tri-fold brochure. All for a quote on other sizes, quantities, etc.
• Design concepts delivered within 10 days. Delivery date of printed materials is 1-3 weeks after you approve final design & copy.
• Package does not include logo design or custom illustrations. Client must provide high-resolution digital copies of any corporate images or marks.