So if you watch any TV (online or otherwise) you are bound to have seen the Bing vs. Google Commercials. These commercials have brought up a TON of questions from the public, and especially the blogging community. After all, Google is a powerhouse when it comes to web search, and has become ingrained in my daily internet [...]
Search Engine Optimization. Even if you don’t have a history with the (sometimes) slimy businesses that usually specialize in the field, the term just sounds cold. Inhuman. In some ways, that makes since, because straight SEO isn’t catering to customer needs, it’s catering to the needs of Google’s search algorithm, affectionately named “Penguin.” This algorithm [...]
“Why Your Links Should Never Say ‘Click Here’”, from UX Movement One underutilized tool in blogging and email marketing is the correct use of links. The way you use links in your blog articles and on your email blasts can effect the number of people who click on them. The article “Why You Links Should [...]
On March 1st, Google released a new set of privacy policies. The main aspect of the new policy is that Google now has the ability to connect all of your Google accounts, including Gmail, Google+, Google Maps, and YouTube, in order to tailor your search results and and the ads you see online. How will [...]
So, you’ve read 3 Reasons to Start a Blog, and we’ve convinced you to start blogging! Yay!
But wait… now you actually have to start a blog… What do you do first?
Have you thought about starting a blog for your small business? Well if you haven’t, then you should. Having a regularly updated blog can help your business in several ways:
As I’m scrolling through my Twitter stream in the morning, I’m usually bombarded by tweets about social media… “How to make social media work for you!” “5 tips to improve you social media skills!” “The social media secrets they don’t want you to know!” So I was somewhat stopped in my tracks this morning when [...]
What if your customers and prospects looked forward to receiving your marketing? What if when they received it, via print, email, or online they spent 15, 30, 45 minutes reading it? What if they found it so valuable, they saved it, bookmarked, or passed it on? That’s what a good content marketing strategy can do for you.
We’ve yet to meet a client that didn’t want their website to perform well in search engines. But many of them don’t fully understand what that means, or how it works. To be fair, it’s a big, broad, and ever changing topic. So, in an effort to demystify things, we’ve collected several links to help [...]
This is the first in a series of posts covering some basic concepts of search engine optimization, and search engine ranking.