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Archive for ‘Blog’

3 Reasons to Start a Blog

Have you thought about starting a blog for your small business?  …

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Web Design Process

A company’s website is one of its most important marketing tools; it is a place to explain what the company does, how they do it, and why they are the best at it. It stimulates interest and answers questions. It gives an overall sense of the company and illustrates the company’s personality. Here at FatCat, web design is not merely about colors and typefaces—even though we spend quite a bit of time on those elements! Web design is more of an all encompassing project about organization, structure, and message. We don’t just design a pretty website, we design a website that fills your needs and commands your message…and just happens to be beautiful too. I am going to take you through the steps we take when we design a website using the recent website we designed for our client, Greg Suggs Insurance, as an example.

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Making an Animation to Market Yourself

Our clients often have a complex product or service which they sell that is hard to explain in just a short catch phrase or simple photograph. Part of our job is to help our clients better communicate what they can do and explain this service or product. Upon looking at our own website, we realized that perhaps we also needed to take a shot at further explaining our own process and abilities. So, we decided to make an animation to illustrate (literally) exactly what we are capable of. Here is the process that we took to make this illustration.

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What does it mean to improve your writing?

This morning, I came across a great article: 3 unusual exercises to improve your writing in 2012. I am always looking for articles about how to improve my writing, since demand for it always seems to be going up.

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Buzz(kill) Words

LinkedIn recently published the list of the 10 Most Over Used “buzzword” on profiles in 2011…

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Black Friday & Cyber Monday

Did you do any shopping on Black Friday? I can barely stay awake past midnight, much less fight crowds of people. And with the trampling and pepper-spraying that went on, I’m glad I choose to do the “safer shopping” on Cyber Monday.
But whether or not you enjoy shopping in the middle of the night, or shopping online for that matter, Black Friday and Cyber Monday are great marketing opportunities for all.

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Catvertising

Wish we had thought of this…

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Why SEO Doesn’t Work for You

As I’m scrolling through my Twitter stream in the morning, I’m …

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Why the “About Us” page is important

This morning, I stumbled across this article on why the “About Us” portion of a news release (aka press release) …

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How To – Using Facebook for your Business

Lots of small businesses (including our clients) are asking how they …

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1511 Sunday Drive, Suite 120, Raleigh NC 27607 919-341-4190