- It helps with SEO – If you have a website, then undoubtedly you have heard about Search Engine Optimization. While there are tons of services out there telling you that you have to spend money with them to improve you search engine ranking, the truth is this: the best thing you can do for your website is consistently and regularly update it with relevant content, which is pretty much the definition of a blog.
- It lends to your credibility and expertise – When prospects are researching your company, having a up-to-date blog will show them that you know what you’re talking about. It will show you’re an expert in your field, and that you’re keeping up with trends in your industry.
- You can use all that content again! – Do you ever feel like you get asked the same question all the time? (Maybe a question like “Should I start a blog?…” ) Do you feel like your typing the same response into your email over and over again? Next time, write a blog post that addresses the frequently asked question. Then, the next time someone asks you, you can say “That’s a great question, check out this blog post that addresses it.”
Have I convinced you? Great! But I’ll bet your next question is… How do I start a blog? Check out the next post in the series: How to Start a Blog.
Photo credit: moxliukas